At Flawsome!, we do not ask farmers to grow fruit for our drinks. Instead, we source our fruit from surplus and wonky stock, which means that no extra natural resources are required to make our juice. No other company is able to provide drinks that are as sustainable as ours, especially considering that we only use recyclable materials to minimize packaging waste. Plastic and packaging waste is a huge challenge, and we are doing our part by using recycled glass and encouraging customers to recycle or reuse the bottles. Our business model proves that plastic is not necessary to the beverage industry, and we are at the forefront of a revolution in packaging standards.
Through our products, we provide an opportunity for all our customers to become more sustainable. In a sense, we do not consider ourselves as a juice company, we think of our product as a solution for companies to become more sustainable, and perhaps more importantly, a way for our customers to spread awareness about these social issues. In a world where waste and environmental damage are major issues to be tackled, Flawsome! exists to inspire the world to reimagine its perceptions of waste. Our juice is more than just a product, it is a medium for social change.
Did you know that 15 million tonnes of food costing over £2.2bn are wasted every year in the UK? Flawsome! have managed to establish relationships with a number of farmers to collect surplus produce and turn them into delicious juice. We pay 70% of the market price for the fruit that would otherwise be discarded.
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