Subsequent key highlights for the brand include launching an ongoing adidas by Stella McCartney performance wear partnership in September 2004, releasing the vegan STELLA fragrance and debuting the first lingerie collection in 2008. In Winter 2009, the iconic Falabella bag was introduced, distinguished by a hand-laced cotton and diamond-cut chain detail – the vegan accessory is now of Stella McCartney’s bestselling collections. In the same year, Stella McCartney Kids was introduced, and the sustainable fashion house expanded into eco-friendly eyewear in 2011.
