RESET PRIORITY is a beachwear brand creating exclusive contemporary pieces. Always elegant and with character, each design is ready to enhance woman´s confidence with carefully selected materials and exquisite shapes.
Our philosophy is summarized in the sentence ¨The pleasure of fine things, on your skin¨ and it is reflected in each piece. Selecting only the best materials in respect of the environment as well as durability, our productions are responsibly made in Spain with an end to end control from concept to production and distribution.
Own prints and shapes, we take care of every detail from our studio based in Barcelona. The brand was born in 2013 as a swimwear label and it has expanded to broader beachwear and resort wear line continuing keeping a focus on our environmental friendly philosophy.