We are at the beginning of a revolution in which identity and self-expression will take precedence over the labels assigned to us at birth; where self-identification will take priority over perception; in which gender will disappear completely.
We chose the name Caur to mimic “core” and “corps” (“body” in French), which are equally essential for balance and wellbeing. Being a sustainable and gender-neutral athleisure brand, we look after our body and mind while respecting both planet and people.
