DOOPA, is a brand designed for real people in real life, offering simple, authentic, and accessible beauty products. DOOPA, which means wonderful and excellent, was born out of a love for beauty rituals that bring moments of well-being to our daily lives. They believe that skincare should be affordable and accessible, as it is not a luxury but a conscious choice. Their products are suitable for all skin types, tones, and ages, aiming to make you feel like the best version of yourself because true beauty is primarily a way of being. Embracing your true beauty and feeling unique and bold is what DOOPA encourages through their products. The brand also upholds values of honesty, integrity, and transparency, making sure their products are clean and free from toxic substances. They carefully select natural ingredients and create original formulas that are clinically safe, guaranteeing the highest quality and effectiveness.
The mission of DOOPA is to transform the beauty habits of their community into daily practices that enhance and value both their skin and their lives, in small and large ways. The founder of DOOPA, Giulia, has always had a dream to convey her belief that true beauty exists within each of us. This genuine principle, combined with her innate passion for style and skincare and her busy life as a woman and mother, inspired Giulia to launch DOOPA. From one of you to all of you, DOOPA believes in empowering individuals to embrace their true beauty.